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From Design to Duplication

A full production involves many steps. Bringing a idea from dream to screen service includes pre-production, production, and post-production. To begin we start by finding out your specific goals and needs. Questions about what you have seen that you like or would like this production to be similar to in some way are especially helpful to communicate your tastes or vision. Our goal is to deliver the most video production service possible for your budget, and help you make decisions about where you should focus your budget to achieve your goals.

Begin to narrow down the concept to the following items:
(These items will give us the framework for the project)
- What is the specific topic?
- What is your budget?
- What length does it need to be (minutes)?
- What content needs to be included?
- What is the desired emotive response?
- Demographics, such as who the target audience is and where or in what situations the project will be shown?

Next, a budget and a schedule will be proposed to you. Video production budgets vary greatly, and quality of production can be a calculated investment. If you don't have room in the budget for a set designer or props, you can only substitute with "creative juice" to a certain point. The same is true for sound quality, music and graphic detailing. Every serious project begins with planning. We can help you formulate your proposed project by asking you questions at our initial meeting. We then develep and submit for your approval a Prelimary Proposal and Budget where we define the scope of the production, the basic approach, and a proposed budget and timeline. At this point you will be asked to commit to the project with a production deposit, and we continue together towards script writing, production and post production.

Script Writing
- If your project is going to contain hard facts and figures, now is the time to include them. Often the existing company literature (brochures, product spec sheets, annual reports, etc.) already contain much of the information. If needed, we may ask you to begin searching for your company's historical photos or existing graphic material (logos, previous videos, etc...)
- Locations for shoots are chosen and specifics are documented as much as possible ahead of time. Some projects involve more spontaneous interview style testimonials, but even those situations are pre-planned or coached as much as possible.
- A Shot List is created going line by line down the script.

Ultimately, no one has more information about your idea, company or product than you, which is why your participation in the script writing process is essential. We are glad to "more than" assist with this part of the process once we are contracted for the project. After the script has been developed, we arrange a shoot schedule and do whatever is necessary to prepare for the shoot. This would include booking for professional talent, surveying the location, and attaining anything additional to make the shoot a success.


Production
Lights, Camera...Using the best equipment and crew needed to reach production goals within budget, we shoot the raw video. You supervise, watch for technical accuracy as far as it relates to your business, and interface between your personnel and our crew.

Post-Production
We use an in-house state of-the-art non-linear editing system to maximize the quality of your video. We emphasize quality and brilliance of audio production in process with the video edit, something not all companies have the software or expertise to handle.

After your review and approval of a rough edited video, conveiently available to your via our web server; the final mix of narration, music, and sound effects is finessed to the split second, and the graphics, special effects, and sophisticated transitions are laid in. The production tells your story accurately, with stylish, engaging, memorable flair. In a surprisingly short time you receive an edited master tape, ready for duplication to any number of copies in any tape format or international television standard. Or, we output your project as a digital MPEG movie, ready for integration into a CD-ROM, DVD, or Web page. Either way, we can keep a digital master of your edited video in case you would care to make any revisions later. Often times corporate clients refresh their messaging on a regular interval coinciding with there evolving products or markets. We can then manage any of your duplication needs at very competitive pricing. Special printed labels and professional packaging is a must to complete the ensemble.

In all cases, we make sure we exceed your expectations, meet your deadlines, and stay within your budget.

Additional information about video productions can be found at this informative video production website

 


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